Preparing for a Pitch Meeting
Congrats, you’ve scheduled a pitch meeting! This is when the prior work you’ve done fostering relationships, gathering information, and building connections come together. It is your opportunity to show the
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What is Multichannel Marketing?
Are you looking to engage your audience and motivate them to buy from you? You have several marketing channels to get before your audience. Broadly, those marketing channels can be
How to Build Authentic Relationships in Sales
Authenticity is a popular buzzword these days, but that doesn’t make it any less important when it comes to sales. In fact, a sale depends on authenticity. Authentic relationships with
A Complete Guide for Managing Sales
Entrepreneurs and business leaders often report that sales are their biggest challenge. In this article, we share the role of the following actions in your sales process: Creating an actionable
Segmenting Sales Prospects
Segmenting your sales prospects is important because there is no one-size-fits-all approach to sales and marketing. Segmenting will ensure that your message meets them where they are. Segmenting also enables
How to Craft Your Elevator Pitch
In business or your career, building relationships is essential to success. But, before you can forge a relationship, you need to make a connection. An elevator pitch is an opportunity
What is a network audit?
To create an actionable sales plan, the first critical step is to mine your network so you can determine your best next step. Sales are about people, and the quickest
How to Create an Actionable Sales Plan
Creating a sales plan can help you strategize and set goals, but creating an actionable sales plan is what you really need to get the sales results you’re looking for.
The Difference Between a Course, a Membership, and a Community
There are many ways to share knowledge online. However, the structured way to do it is by creating a website that offers courses, membership in a group, or a forum
Where to Begin with Client Experience When You Don’t Have 100% Buy-In
The case for a Client Experience (CX) program is evident to all of us in the CX community, but not all organizations buy in immediately. When a team considers CX,
7 SEO Techniques That Will Increase Search Traffic Overnight
In a world that searches everything on Google, the ongoing responsibility of SEO often gets too little attention, especially for small business owners who must do much of the work
Five Things to Consider When Choosing an Accounting Firm
The web is layered with generic advice on how to choose an accounting firm, so we at The Prequal have prepared some deeper experiential factors to consider. Add these to