She Knows: Commercial and Industrial Real Estate

Get to Know: Laura Perlman  

Company/Titles: PW Commercial Real Estate  

Location: Chicago, Illinois  

Tell Us About Your Business/Job/Position:  

I am a Commercial and Industrial Real Estate Broker. I work with companies of all sizes, in all stages of growth, buy, sell and lease their properties. I love helping start-ups find their first space to grow and flourish. 

Now do it in 6 words only. 

I help businesses build solid foundations. 

How and why did you choose your current company? 

I was fortunate enough to have crossed PW’s path on the client-side and knew they were a company, with strong ethics and morals, that I could grow with and be proud to represent. 

Describe your role and the impact you hope to make. 

I am a Commercial & Industrial Real Estate Broker that helps my clients lease, purchase, and sell their properties. The impact I hope to make is that every client lands in the right location, to help their business reach new heights. 

If you had an extra 5 hours a week to spend on your business, where would you invest the time? 

New business development. 

Give Us Your Wisdom 

What will you always spend business money/budget on? 

I will always spend business money/budget on education, you can never have enough. 

What is a piece of advice that you have received or read that has stuck with you throughout phases of your career? 

Keep your eyes on the stars and your feet on the ground. 

If you could save readers from one misstep, what would you share? 

Never lease/buy a space larger than your needs, it’s better to grow out of a space with business growth. 

Do you have an absolute favorite business tool or resource? 

We use so many different sources for researching properties, but the best tool is talking to the owner, a simple conversation. 

Connecting Personally 

What is your personal favorite quote or life motto? 

“Keep your eyes on the stars and your feet on the ground.” – Theodore Roosevelt 

Is there a pipe dream or bucket list item that you are willing to share? 

Pipe dream would be to retire and buy a farm and create an animal sanctuary. 

What is the most significant/impactful purchase that you have made for under $100? 

Might sound silly, but bkr glass water bottles. Not only do I drink more water, but I also haven’t bought bottled water in years (except emergency backup water bottles). That was impactful to the environment and significant as I now drink more water per day than before. 

Do you read or listen to anything on the regular? 

I’m a news junky- I read industry news and local news daily. 

What else should we know about you? 

I live each day knowing that my integrity is the core of what guides me. 

How can readers connect with you and follow your journey? Please share links to your website and socials. 

Prequal Profiles are intended to capture the diverse stories of womxn in business to spread wisdom and create connections. If you would like to be considered for a future profile, please fill out our questionnaire here. 

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