Get to Know: Kristin Fischer

Name: Kristin Fischer

Company/Titles: Muirwood/Online Retail Shop Owner


Location: Glen Ellyn, IL 

Tell Us About Your Business/Job/Position:

Muirwood is a trendsetting housewares company that offers unique goods that start conversations.

Now, do it in 6 words only please: Trendsetting unique goods that start conversations.

If you had an extra 5 hours a week to spend on your business, where would you invest the time?

On myself, one of my goals for 2021 is to organize my calendar and spend more time educating myself on ways I can succeed further in my industry. 

What is a goal you have for your business?

Shift more of my revenue stream from a provided platform to our own online retail shop.

Give Us Your Wisdom

What will you always spend money on?

Trendsetting and unique inventory to ensure we never become stagnant. 

What is a piece of advice that you received/read that has stuck with you throughout phases of your career?

“Don’t put all your eggs in one basket.” 

If you could save readers from one misstep, what would you share?

In the digital age, retailers are faced with a unique challenge: There are more channels, devices, and digital touchpoints that any other time in history. Reaching as many customers as possible means expanding into as many channels as you can and focusing on the importance of diversification

Connecting Personally

What’s your favorite quote/life motto?

If everything is under control then you’re moving too slow”

Is there a pipe dream/bucket list item you are willing to share?

To live on Sunset Key 🙂

What’s the most significant/impactful purchase you have made under $100?

My Dymo Label Maker 

Do you read or listen to anything on the regular?

A goal this year is to make a little more time for consistent reading or podcast listening. Right now I’m reading Jeff Walker’s Launch.  

How can readers connect with you and follow your journey?

Visit my website at and you can find me on Facebook, Instagram, and Pinterest.  

Prequal Profiles are intended to capture the diverse stories of womxn in business to spread wisdom and create connections. If you would like to be considered for a future profile, please fill out our questionnaire here.