As an entrepreneur or business leader, your brand is built and grows alongside your key stakeholders. This includes clients, customers, current employees, potential employees, investors, and the community. It is essential to understand your current business state, and stakeholder interviews can help define your current state and assess where your future state needs to be. Prequal intentionally conducts stakeholder interviews to achieve four key outcomes: express gratitude, solicit feedback, solidify the relationship, and set the stage for future sales or marketing initiatives. We then analyze the results of these interviews and provide a detailed report, along with interpretations and recommendations for moving forward.