Target Market & Value Proposition Planner
Before you sell a thing, you have to know who you’re talking to—and why they should care. This planner will help you get clear on the core promise of your product or service and define the exact audience that’s most likely to say yes. The more specific you can be, the more effective your sales efforts will become.
PART 1: Define Your Target Market
Start by getting clear on who you’re here to serve. Be honest, be specific—and don’t try to be everything to everyone.
1. Who is your ideal buyer or client?
Consider factors such as age, gender identity, lifestyle, business stage, and others.
→ Example: Women entrepreneurs, ages 28–45, running service-based businesses, early-stage or in growth mode.
2. What challenges are they facing right now?
List out the specific problems, goals, or pain points they are trying to solve.
→ Example: Struggling to close sales, inconsistent income, marketing without a strategy.
3. What do they value most in a solution or provider like you?
What do they care about when deciding what to buy?
→ Example: Trustworthiness, fast results, easy-to-understand advice.
PART 2: Craft Your Value Proposition
A value proposition is a single, powerful sentence that communicates what you do and why it matters—to them.
1. What do you offer?
Describe your product or service simply.
→ Example: I offer a monthly membership with sales coaching and strategy.
2. Who is it for?
Bring in your ideal buyer profile.
→ Example: For early-stage women entrepreneurs who want consistent revenue.
3. What transformation or result does it create?
Why should they care? What changes?
→ Example: So they can close more deals with less stress and finally grow with confidence.
Now put it all together:
Use this template:
“I help [WHO] [DO WHAT / ACHIEVE WHAT], so they can [RESULT / BENEFIT].”
→ Example: I help women entrepreneurs grow their revenue through clear, confident sales strategies—so they can build the business they want, on their terms.
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