Step 1: Audit Your Offers
Let’s dive into the first step of your sales plan: getting clear on the product or service you want to sell. That might seem like square one, and it is. But we must start at the beginning because as Julie Andrews said, it’s the very best place to start.
With this step, we’re making this assumption: You have an expertise that you offer the world, are ready to improve your sales process, and want to sell more.
Whether you're a business owner, sales professional, or another type of doer/seller (freelancer, consultant, coach, lawyer, accountant, etc.), you probably have multiple ways to generate income. This includes both active and passive revenue streams and variations of your main offer.
To help narrow your options, we want to evaluate what offer makes the most sense to build your sales plan around. Three things to keep in mind about sellable offers.
They are:
profitable for your business,
interesting and enjoyable to you, and
aligned with future objectives.
That brings us to our first exercise.
DOWNLOAD THE AUDIT YOUR OFFERS WORKSHEET HERE.
Work through the prompts in our first download to find the offer you’ll focus on for the purposes of this plan.
For bonus points, share your offer with us in the Prequal Community. We want to know what you’re selling. And more importantly, we’re here to help you succeed in this challenge.
