Why Every Founder Needs a Sales Plan (Even If You Hate Selling)
If you’re a founder, you probably didn’t start your business because you love selling. You launched with a mission, a product, or a service you knew the world needed. But let’s be clear: no matter how powerful your purpose or how brilliant your solution, without sales, your business doesn’t grow—it stalls.
We get it. Sales can feel icky. Maybe even intimidating. But here’s the truth: sales is simply the act of exchanging value. And when done well, it can feel just as human, meaningful, and aligned as the mission that drove you to start your business in the first place.
A Sales Plan = Your Success Roadmap
A sales plan isn’t just for traditional sales teams or MBA grads. It’s a strategic roadmap that aligns your revenue goals with real-world actions. Without one, most founders end up winging it—relying on luck, word-of-mouth, or last-minute scrambles to hit revenue targets. That’s not strategy. That’s stress.
At Prequal, we believe sales is freedom. A sales plan allows you to:
Focus your time on activities that actually move the needle
Build authentic, value-based relationships
Track progress and improve performance over time
Stop feeling like you’re guessing and start acting with intention
This isn’t about selling harder—it’s about selling smarter.
Still Skeptical? Start With a Network Audit
If you’re not ready to dive into a full sales plan, start here: audit your network. You’re likely already sitting on a goldmine of warm leads, superfans, and referral partners. In our How to Build Authentic Relationships in Sales post, we outline how building genuine, human-centered relationships can drive revenue without the sleaze.
You’re Not Alone—Even the Pros Struggle
You’re not the only founder who feels overwhelmed by the word "sales." In fact, a Harvard Business Review article titled “Why Entrepreneurs Don’t Scale” outlines how many visionary founders stumble not because they lack passion, but because they neglect structure—including structured sales processes.
Building a sales plan isn’t just a tactical move. It’s a mindset shift.