How to Find New Customers Without Wasting Time and Money on Random Marketing
If you've ever poured hours—and dollars—into content, networking events, or social media without seeing consistent growth in your client base, you’re not alone. Most business owners and service providers are doing all the “right” things, but are missing one vital piece: an intentional sales plan rooted in relationship and relevance.
At Prequal, we’re flipping the traditional, chaotic approach to sales on its head. Led by Founder and Growth Strategist Andrea Mac, we’ve developed a proven framework that helps you find new customers (and grow existing ones) without wasting time and money on random marketing efforts.
The Problem with “Set-It-and-Forget-It Marketing”
Modern entrepreneurs often fall into the trap of doing everything at once—posting content, attending mixers, sponsoring events, running ads—hoping that something sticks. But this reactive, unfocused strategy rarely delivers ROI. Why? Because it skips the essential first step: getting clear on your audience, your objectives, and the value you offer.
Marketing vs. Sales: Why the Difference Matters
Here’s a reframe that changes everything:
Marketing is about attracting interest.
Sales is about converting interest into revenue.
Most people treat sales like a byproduct of marketing, but the truth is that sales deserves its own intentional process. Marketing brings people into your ecosystem. Sales turns those people into paying clients. Learn more about the Difference Between Marketing, Business Development, and Sales.
The Three Golden Rules of Sales
At Prequal, we teach that effective sales are:
An Exchange of Value – You’re offering something meaningful that solves a problem or helps someone reach a goal.
Customer-Centric – Your message should speak to your buyer’s priorities, not your resumé.
Informed and Intentional – Every sales move should be based on real insight and a clear purpose, not just a “check-in” or a cold pitch.
The Power of Your Existing Network
You likely already know the people who can help you hit your revenue goals. Before you spend another dime on marketing, take inventory of your network:
Who already buys what you sell?
Who loves you and would advocate for you?
Who’s worked with you before (even years ago)?
Who would be a dream client?
Use our Network Audit Tool to identify and score these relationships based on their Status (how well you know them), Sway (their influence), and Support (their willingness to help). You’ll uncover hidden revenue opportunities you’ve been sitting on all along.
Qualify Before You Pitch
Selling isn’t about convincing someone to buy something they don’t need. It’s about knowing when the stars align—when someone has a priority you can solve, a budget to invest, the authority to decide, and sees the value in working with you.
We refer to these as the 6 Lead Qualifiers, which help you focus your time and energy on the most suitable opportunities. Learn the 6 lead qualifiers here and how to use them to qualify a lead properly.
Sales Can (and Should) Feel Good
If sales feels sleazy, scattered, or like a grind, it doesn’t have to. You can sell with clarity, purpose, and integrity. When you align your offer with what your audience truly needs, and you approach your network with genuine curiosity and value, selling becomes a natural extension of your work, not a detour.
Ready to ditch the randomness and build a repeatable, relationship-based sales engine? Start with a single action: download the Network Audit Tool and get clarity on where your next sale is already waiting for you.
Start Attracting Better Leads Today
If you’re tired of spinning in circles and want a smarter way to find customers, Selly is your next move. It’s Prequal’s flagship tool designed to help you build a real, actionable sales plan—based on who you already know and what actually works.
Selly walks you through building your offer, auditing your network, qualifying leads, and executing a confident, intentional sales strategy. It's the step-by-step system that takes you from “What do I do next?” to “Here’s my next customer.”
Ready to stop guessing and start closing?
Learn more about Selly and sign up today.