I started the Building Prequal newsletter because I wanted a space to build a business out loud. My goal was to share my trials, tribulations, and lessons as they happened so you could watch a business being built.

Given that we're more than halfway through the year, we've tested a few. And because this newsletter is all about Building Prequal, I thought it fitting to summarize the ways we've tested building our audience this year.

There are so many lessons that go along with being an entrepreneur and building a business. One of the early lessons I'm learning is that it's challenging to scale, and scale strategically.

I have come to love July. It's my favorite month of the year, not because of the vacations and certainly not because the kids are out of school. I love it because it's the best business planning season.

This volume of the Prequal newsletter is going up later than I would have liked. But I have a good reason. Something amazing happened last night.

I can’t get too far into the Building Prequal story without talking about the people who are a big part of Prequal. It might not be evident on the front end, but an entire team of incredible, passionate, smart women is working with me to build this business.

As I embark on narrating the evolution of Prequal in real-time, it's crucial to establish the groundwork for how I arrived here. So, let's start at the beginning—why did I venture into establishing a consulting firm?

Prequal is in the business of helping female founders, freelancers, and service professionals make more money. We do that through sales training and coaching.