Getting Sales Certified: Your Path to Personal and Professional Growth
In this article, we'll explore how pursuing certification can boost your earning potential and equip you with new skills and tools to excel in your current job, advance your career, and make a more significant impact in your industry.
Unlocking Success in Sales: The Power of Certification for Elevating the Sales Profession
Discover the significance of sales certification in today's evolving landscape. Learn how embracing certification can elevate the sales profession, enhancing skills and credibility.
Rethinking Sales Training: The Data and Statistics to Back it Up
Whether a seasoned leader or aspiring salesperson, this article is your roadmap to mastering the art of selling. Prepare for enlightenment and empowerment as you harness the transformative potential of practical sales training.
10 Reasons Sales Training is Critical For Your Success
Discover how strategic sales training can revolutionize your business, boost ROI, adapt to market shifts, foster loyalty, and fuel growth. Embrace resilience, versatility, and leadership, while crafting optimal customer experiences. Invest in the future of your business with Prequal's transformative sales training.
Building Prequal: Oversharing Is My Thing, But Maybe Not Everyone's | Vol. 08
I started the Building Prequal newsletter because I wanted a space to build a business out loud. My goal was to share my trials, tribulations, and lessons as they happened so you could watch a business being built.
Common Sales Objections and How to Address and Move Past Them
Learn how to effectively address and overcome common sales objections with Prequal's VIP process. This guide covers strategies for handling concerns about pricing, expertise, and more to help you close deals and build stronger client relationships
Strategies for Successful Sales Lead Generation
In this blog post, we will explore effective techniques and strategies to generate sales leads this year, helping businesses stay ahead of the competition and achieve their revenue goals.
Building Prequal: If at first, you don’t succeed... | Vol. 07
Given that we're more than halfway through the year, we've tested a few. And because this newsletter is all about Building Prequal, I thought it fitting to summarize the ways we've tested building our audience this year.
Building Prequal: Hello caller, what's your question? | Vol. 06
There are so many lessons that go along with being an entrepreneur and building a business. One of the early lessons I'm learning is that it's challenging to scale, and scale strategically.
Building Prequal: Happy Pedal To The Metal Season | Vol. 05
I have come to love July. It's my favorite month of the year, not because of the vacations and certainly not because the kids are out of school. I love it because it's the best business planning season.
Building Prequal: Not Every Client Dinner Goes Like This | Vol. 04
This volume of the Prequal newsletter is going up later than I would have liked. But I have a good reason. Something amazing happened last night.
Breaking Up With a Client: An Example Breakup Call
Breaking up with a client can be uncomfortable and challenging, especially when red flags or problematic behavior appear. This article presents an example of how a breakup call with a client might go, demonstrating effective communication techniques and strategies.
It's Okay to Break Up with Some Clients: A Strategic Move for Business Success
Building and maintaining client relationships is fundamental to running a successful business. In this article, we'll explore why breaking up with some clients is okay and how this strategic move can contribute to your long-term success.
3 Simple and Effective Ways to Increase Your Sales: Exploring the WMN Method
In this blog post, we will delve into the WMN method and explore three simple, yet effective ways classify, qualify, and grow your prospects.
Building Prequal: Laying the Foundation | Vol. 02
As I embark on narrating the evolution of Prequal in real-time, it's crucial to establish the groundwork for how I arrived here. So, let's start at the beginning—why did I venture into establishing a consulting firm?
Building Prequal: A Newsletter About Building a Business | Edition 01
Prequal is in the business of helping female founders, freelancers, and service professionals make more money. We do that through sales training and coaching.
Internal Sales Rep vs. Outside Rep or Service: A Strategic Comparison
Trying to decide between hiring an internal sales rep or using an outside representative or service? Consider these strategic factors, including cost, expertise, control, scalability, and more, to make an informed decision for your business.
Name Your Price - Tools and Strategies to Confidently Talk About Pricing
Register now and secure your spot for this informative and transformative session on pricing mastery.
How to Segment Sales Prospects
Discover why a one-size-fits-all approach to sales and marketing falls short and explore the benefits of tailoring your message to meet your audience where they are.
A Complete Guide for Managing Sales
Master the Art of Sales with our Comprehensive Guide. From crafting actionable sales plans to nailing pitch meetings, we've got you covered. Learn how to navigate lead generation, qualification, and more to propel your business forward.

